Professional experience

Skilled content writer and communicator

I’m a skilled Freelance technical writer/editor with 20+ years’ experience in writing, editing, marketing and communications. I have 10 years’ experience in plain English and web content writing.


  • Rapco: Relevant and Articulate Publicity and Communications.
  • I set up Rapco in 2008 to help businesses and the Government to create clear, easy to read content for websites and communications.
  • Specialty areas: Business, compliance, digital/web content, plain English and technical.
  • I write for clients like  MBIE,NZ Companies Office, NZTA, Maritime NZ, Immigration NZ, Standards NZ, 
  • My writing has also been published in many sector specific trade magazines.
  • I provide freelance content writing, editing and communications services.
Recent contracts
  • NZ Police (2018): Communications and writing services supplier, Te Pae Oranga/Iwi Community Panels.
  • MBIE (2017 - 2018): Technical  Writer, Health Safety and Security hub project.
  • Standards NZ (2018): Technical Writer for Touchstone website.
  • NZ Companies Office (2017): Senior Stakeholder Engagement and Communications Advisor – New Fees Project and Web Refresh Project.
  • NZTA (2016): Senior Advisor – Change Communications and Relationship Management, Hyperion Replacement Project.
  • Tertiary Education Commission (2016): Senior Web Content Writer, Website Redevelopment Project.
  • Immigration NZ (2015): Senior Web Content Writer, Website Redevelopment Project.
  • Maritime NZ (2015): Editor/Technical Writer, Maritime NZ Incident Response Plan – Logistics
  • Consumer Affairs and Tenancy Services (2014): Web Content Writer.
  • The Small Business Company (2013): Copy Editor/Content Writer, business.govt website.
  • Kiwi Families website: (2011-2015): Writer for Kiwi Families website (voluntary).
  • Standards NZ (2008-2015): Writer/editor ('Touchstone' magazine/website) and Communications Advisor.
  • In 2007, I developed national business-to-business communications to raise the profile of Equinox in 2007. Activities included advertising, collateral, client communications, case studies, direct marketing, events, internal communications, key messages, media, and a website.
Standards New Zealand
  • In 2006, I worked as Editor of the 'Standards' magazine. 
Lucent Technologies in London
  • From 2000 to 2002, I managed a communications team to position Lucent’s billing software offers in Europe.
  • Activities included advertising, direct marketing, media relations, case studies, sales literature, web content, sponsorship, and event management.
Cable & Wireless in London
  • From 1998 to 2002, I managed global marketing communications programmes targeted at multinational customers across Europe, Asia, and the United States.  
Telecom New Zealand
  • From 1995 to 1998, I worked in corporate services and contract management roles. 
Paper Plus Head Office
  • From 1992 to 1995, I worked on national marketing communications and promotions for 85 retail book and stationery stores across New Zealand.
Standards New Zealand
  • From 1989 to 1992, I worked in sales and customer services, before moving into the marketing department and starting my communications career.


  • Bachelor of Commerce and Administration (BCA in marketing and management).
  • Diploma in Business.
  • NZ Cert Management.
Recent professional development
  • PRINZ 2017 Certificate of Practice in PR and Communications Management. 
  • Trained by Contented, Write Ltd and PRINZ: Writing plain English business content, Web content, Accessible content, SOE content for websites, Social media content, Mobile content, and News content.
  • Mentoring by author Frances Cherry and attending writing workshops.
Professional memberships
  • Member of the NZ Society of Authors and Writers Association, since January 2018.
  • Member of TechCommNZ since 2017.
  • Member of the Public Relations Institute of New Zealand (PRINZ) 2008 - 2018.

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